Challenge accepted, Meet this month’s cover Artists.

Words: Paul Chapman & Simon Paterson
Images: Defeye Creative

Defeye Creative step up to the ‘S41 Cover Artist Challenge’ this month. But who are they? Based in the studio next door to S41/S40, Defeye is a full-service creative agency, they produce intuitive creative content with video production, design for print, design for web and digital. They also make a good coffee and have a cooler looking studio than me! The team of four have skills across all platforms, Tom and Matt, have a film and photography background, Phil, print and web design and Steve, digital development.

“One of our shared interests in the team is our love of an eclectic range of music. We thought it would be cool to explore Chesterfield’s musical heritage and so we got talking about musicians and bands from the area and how we could represent it visually. We settled on Phil “Philthy animal’ Taylor because he’s (in our opinion) the most iconic musician from town.”

Why did the four of you decide to start Defeye?
“We saw that there were only a few creative agencies that work across all disciplines, film, design, web and photography. The world of digital and design is fast paced and we had a desire to work together collaboratively on projects working across disciplines as we have skills in each area and between us we offer something unique.”


What’s the story behind the cover artwork?
“One of our shared interests in the team is our love of an eclectic range of music. We thought it would be cool to explore Chesterfield’s musical heritage and so we got talking about musicians and bands from the area and how we could represent it visually. We settled on Phil “Philthy animal’ Taylor because he’s (in our opinion) the most iconic musician from town.”

What was it like working on the cover artwork as a team?
“Every project we work on starts with us working together then whomever’s specialism is best suited to the project takes the lead and develops on those initial conversations, concepts and ideas forward.
“So we approached this project in exactly the same way with Phil then developing on the ideas we’d initially had into the final artwork. We think this is a real strength of ours and luckily we get a chance to work that way all the time.”

You are hosting a dinner party and can invite four guests. Whomever you invite will attend, past or present, dead or alive, who do you invite and what do you serve them?
“I think given our cover it would have to be the classic Motörhead lineup of Lemmy, Phil Taylor, and ‘Fast’ Eddie Clarke. Who wouldn’t want to have drink with these three proper rock & roll icons?
‘Then it’d probably be Richard Pryor. Although with those four it’d probably not be worth cooking anything and just spend the money on the booze instead.’

Finally, what are Defeye’s plans for 2019?
“We’ve got some really exciting clients that we’re working with at the moment, so seeing that work come to fruition will be really cool. The business is really growing as well so hopefully in 2019 we can expand our team and bring in even more ideas and talent into the fold.”
If you’re setting up a business and need some support with the digital and physical media please drop Defeye an email at hello@defeye.co.uk, check out their website www.defeyecreative.co.uk or call into the Studio at West Studios.