I used to be a project manager for a big computer company, but became disillusioned as more and more jobs were being outsourced to Asia. I opted for redundancy and by 2009 was making a living painting and decorating.
It was the beginning of the recession and I’d noticed things were slowing down. I needed somewhere to advertise, but couldn’t find a publication that I felt suited my needs. I wanted local, I wanted good value, and I wanted quality. So I set out to make it myself.
Edition 1 in March 2009 was just 16 pages long and barely covered its costs, but since then S40 has grown and become established at 84 to 88 pages. I’ve always tried to keep the costs of my adverts as reasonable as possible, because in the end, that’s what I’d been looking for.
If you’re interested in advertising your Chesterfield business in S40 Local, please don’t hesitate to get in touch.
At S40 Local we believe that by telling people what’s going on in our local community, and by encouraging people to support local businesses, we can improve where we live for everyone.
The magazine generates an income by offering people the opportunity to advertise their Chesterfield businesses either in the printed magazine or in the online business directory.
- Encouraging people through editorial and articles to support independent businesses in preference to multinationals. By spending money at a local business we keep it in the local economy. That money then gets spent within the local economy, adding momentum to a cycle which benefits us all.
- Telling people about local events, activities, clubs, societies, charities, etc, so that these activities are well supported, successful and bring people together to encourage stronger connections within the community.
Publishing S40 Local is my full time job. Financially speaking, we need to make enough money to cover the costs, so we sell advertising space in 10 printed magazines each year. This covers those costs, and enables me to secure the support of a small but essential team of freelancers:
Kelly Bond – Illustration
Beccy Edgar (Beccy’s Books) – Accounts
Jack Alexander – Freelance Contributor
Ellie Rhodes – Photographer
None of this would be possible without the amazing distributors who go out in all weathers to post the magazine through 8,300 doors! ‘Neither rain nor snow nor heat…’
Last but not least there is my wife Nicola, who writes and edits, and often says “What’s going on there?” before sending me off to find out.
S40 Local is based in a lovely new studio space, the West Studios at Chesterfield College. The magazine is printed in Buxton, just a 25 minute drive away; part of the ethos of keeping things local!